testing

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What the Wizard of Oz taught me about the Minimum Viable Product

It’s not what you do that counts, it’s what customers think you do. If you’ve seen the Wizard of Oz, you’ll likely remember the bit where the Wizard’s curtain is pulled back to reveal the fact he’s doing everything manually. The impression created is, however, totally different.

Startups can learn a lot from this approach. It’s […]

By |February 18th, 2014|Consultancy|1 Comment