About Andrew
Hi, I'm Andrew Lockley.
If you've got a great new business idea, or an existing business you're looking to grow, then maybe I can help you.
If I take a stake in your business, I'll help you with strategy, finance, sales and marketing - the four biggest challenges for a growing company.
Here's a few brief bullet points about why you need a long term relationship with someone with digital expertise : Constant Connections Only someone embedded in the digital scene will have the latest info on partnerships for your brand which are outside your vertical (eg everything from payment technologies to data mining). Up to date techniques Best practice in ...
Edited from an email exchange on the 'London Open Coffee' Meetup.com group: 1. It's too long and boring. Nobody will read it. 2. Your business only works at scale, and you've no idea how to get there. 3. You have no experience in the market - e.g. you don't even know what the trade association is called. 3 1/2 ...
A decent marketing programme is just as much about finding what doesn't work, as what does. You also need to be able to dissect these failures in order to learn. Much of marketing is about taking 'best practice' and applying it to new products. It should be a smooth journey - in ...
Once in a while I like to undertake a really unusual project. The great majority of my work is in business development for web tech firms, but the principles used can be applied much more broadly. One of the most unusual is Inscentinel, which uses bees to detect odours, such as in airport ...
A 'good' reference is useless, because it give no actionable information. You need to know the good, the bad and the ugly before you start a working relationship. So here are a couple of brutally frank comments from my clients. Firstly, the short and sweet. Hamish Brocklebank from Flooved said simply after his first consultancy ...