You’re not burst-testing marketing? Big mistake…
Whatever marketing you’re doing, there’s a common trap you risk falling into. At the start, it seems so simple. Spend a few quid, acquire a few users. One simple division sum and – Hey Presto! You have your cost-per-acquisition. But sadly, it’s really not that simple. When campaigns scale, it’s very common to see significant […]
The boring rainy Tuesday test
Many businesses rely on hype and unreliable free methods to promote and sell their products and services. Don’t get sucked in to this trap. The boring rainy Tuesday test is a critical test, which all businesses should be able to pass. It’s all about how you acquire new customers – even on a bad day. […]
When should you start raising money?
Many entrepreneurs wonder when’s the right time is to start raising money. There are two simple answers worth considering: The first, rather glib answer is that if you’re asking the question, then it’s probably too early. Generally speaking if you *can* avoid raising and continue, then you should. You will almost always get a better valuation of […]
‘Team’ doesn’t matter. Here’s what does.
If you speak to many investors about what’s important, a common response is ‘team’. It’s all about teams, apparently. At best, this is a half-truth – and here’s why. At early stage, most investors are shooting in a dark room. They can take a guess at what might work, but that only gets them so […]
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