Monthly Archives: February 2015

//February

Cheapskates, thieves – and why you should encourage them

Everyone likes a bargain – but some are prepared to go further than others.  People have a sliding moral scale.  Few will smash-and-grab at a jewellery store, but if an insurance firm accidentally paid us twice for a watch stolen out of a gym locker, many of us may overlook the bonus.  Sadly for digital entrepreneurs, the […]

By |February 7th, 2015|Consultancy|0 Comments

What cottaging can teach you about product-market fit

In my youth, it was a common sight to find men’s phone numbers scrawled into the walls of public toilets, often accompanied by indecent proposals. Many of these were probably written by lads pranking their straight friends, but a significant proportion must have been serious attempts to reach out to gay men in the area.

So […]

By |February 7th, 2015|Consultancy|0 Comments