Author: Andrew

Some time ago I worked for a casual games firm on a fairly extensive consultancy project.  One of the particular lessons which stuck with me from this engagement was the way that firms can use existing data to improve usability (UX) and then turn that into cash. The work I initiated involved data mining to… Continue reading Better monetisation through usability improvements

I’ve worked with two firms where the issue of what customers actually want was one of the core areas of work. The first was a firm with a blogging and planning tool.  The product was attracting a steady stream of new users, but retentions were appalling.  People just didn’t come back.  The firm had reached… Continue reading What do customers actually want?