In my youth, it was a common sight to find men’s phone numbers scrawled into the walls of public toilets, often accompanied by indecent proposals. Many of these were probably written by lads pranking their […]

Here’s a list of cool growth-hacking tools.  I’ve not used them all myself, but I’ve had strong recommendations on each of them.

Formisimo.com – Ever given up on an online form because it’s such a hassle? […]

 
One of the tests I frequently use with startups is the “bus stop test”. This is a good way of removing confusing drivel from your pitches, which prevents people understanding your proposition. Far too many […]

Whatever marketing you’re doing, there’s a common trap you risk falling into.  At the start, it seems so simple.  Spend a few quid, acquire a few users.  One simple division sum and – Hey Presto! […]

Many businesses rely on hype and unreliable free methods to promote and sell their products and services.  Don’t get sucked in to this trap.  The boring rainy Tuesday test is a critical test, which all […]

Many entrepreneurs wonder when’s the right time is to start raising money. There are two simple answers worth considering:

The first, rather glib answer is that if you’re asking the question, then it’s probably too early. Generally speaking […]