Andrew Lockley is an investor & consultant, working mainly in the tech startup sector. His principle focus is on the commercial development of internet firms. This encompasses business strategy, investment readiness, marketing, sales and usability. Previous clients and investments include firms in casual games, web apps, mobile apps, financial platforms and healthcare. This cross-industry focus brings new ideas and inspiration to each project.
Andrew concentrates mainly on sweat equity investments in start-ups, and on consulting for funded firms. With a background in bootstrapping, he seeks to provide or attract the resources that are needed for development, all at little or no cost. He works on the sales process, with detailed scrutiny of web and app usability and customer journeys. The aim is always building sales revenues quickly, and at low cost.
Outside paid work, his personal history includes a stint on the board of a major charity, Masters in Engineering and Management, and scientific research on climate change. He is commonly described as a ‘Marmite person’ with some valuing his plain-speaking style, and others simply wanting to punch him, repeatedly, in the face.
Masters of Engineering & Management, University of Birmingham.