“Andrew is straight talking and blunt and will not be to everyone’s taste. But if you are prepared to listen to what you might not want to hear, you can definitely learn something about your business. I have found Andrew invaluable to me on several fronts: improving the user experience of my website; suggestions for […]
What’s wrong with good? We all like good food, we all want good haircuts, and we all want to live in a good area. What’s wrong with good? Don’t good businesses do well?
They used to.
Imagine you’re looking for a restaurant. Your ‘search strategy’ is likely to involve either going to somewhere you’re already familiar with, […]
Far too many entrepreneurs waste money at the same time as running around trying to raise it – often from me. A little frugality goes a long way to helping a firm hit breakeven, and also helps reassure investors that their money will be used responsibly.
Here’s my top miser tips, with approx savings per year. They add […]
Everyone likes a bargain – but some are prepared to go further than others. People have a sliding moral scale. Few will smash-and-grab at a jewellery store, but if an insurance firm accidentally paid us twice for a watch stolen out of a gym locker, many of us may overlook the bonus. Sadly for digital entrepreneurs, the […]
In my youth, it was a common sight to find men’s phone numbers scrawled into the walls of public toilets, often accompanied by indecent proposals. Many of these were probably written by lads pranking their straight friends, but a significant proportion must have been serious attempts to reach out to gay men in the area.
So […]