A decent marketing programme is just as much about finding what doesn’t work, as what does. You also need to be able to dissect these failures in order to learn.
Much of marketing is about taking ‘best practice’ and applying it to new products. It should be a smooth journey – in theory. But no marketing […]
Once in a while I like to undertake a really unusual project. The great majority of my work is in business development for web tech firms, but the principles used can be applied much more broadly. One of the most unusual is Inscentinel, which uses bees to detect odours, such as in airport security applications.
At […]
A ‘good’ reference is useless, because it give no actionable information. You need to know the good, the bad and the ugly before you start a working relationship. So here are a couple of brutally frank comments from my clients.
Firstly, the short and sweet. Hamish Brocklebank from Flooved said simply after his first consultancy session: […]
You can often get some really big shifts in performance using really simple, no-cost fixes. One of the best examples I’ve come across is from a healthcare client. They have a large, complex website which is search-engine friendly, but hard for customers to navigate. Potential customers who don’t buy straight away tend to view a […]
I’ve recently been working in the ‘places’ sector, where firms are trying to find ways to help people browse and select physical places to visit.
This is certainly challenging, as Google Local and Facebook Places are obviously serious competitors. So how do you steal a march on the big boys?
Actually, it’s a lot simpler than it […]