Sweat equity example

Often, a growing business needs expertise much more than money. Below, Andy Harper of WhoArtNow.co.uk explains how sweat equity investment worked in his particular case. The relationship started off as consultancy, and then developed to investment. The slightly formal style is explained by the fact this reference was originally drafted for accountants, not humans.

We have employed Andrew Lockley as a consultant to WHOARTNOW since the winter of
2010. Andrew was mainly brought on board to help us structure the company & work on
the overall strategy. He also helped us with a range of jobs, from marketing, branding &
website integration, through to accounting and financial services.
His hourly rate was more than we decided that we could initially afford, although he
assured me that would deliver good value for money. He delivered on his promise, and
we found that the number solid of ideas generated within a short space of time gave us
tremendous value to the company. Some of his achievements are:
 Creating an overall vision. & strategy
 Marketing techniques to increase “up-sell”
 Increasing retention rates
 Increasing conversion rates
 Improved management efficiency
 Improved production efficiency
 Improved accounting efficiency
On the basis of his performance with the consultancy work, we brought Andrew on long
term, as shareholder of WHOARTNOW, in April 2012. I would consider Andrew a
valuable member of the team, and if you do need any further information, please do get in
touch.
Yours faithfully
Andrew Harper