Boring is the new interesting. I’m often asked what I’m looking for when I invest, and usually I prefer boring businesses. Whilst it may be very exciting that “everyone’s talking about” a firm that allows you to send a self-deleting picture of your reproductive organs to someone, it doesn’t make an investment case. I’m not […]
Often, a growing business needs expertise much more than money. Below, Andy Harper of WhoArtNow.co.uk explains how sweat equity investment worked in his particular case. The relationship started off as consultancy, and then developed to investment. The slightly formal style is explained by the fact this reference was originally drafted for accountants, not humans.
We have […]
I’m not everyone’s cup of tea. But here’s a reference from someone who seems to quite like me.
I’m the CEO and Co-Founder of Pickevent, a community platform to connect event organisers, speakers and attendees. We are a team of 8 and we are launching our next site in a couple of weeks.
Andrew was our Strategic […]
Here’s a client video I scripted. Whilst the product concept wasn’t my idea, I developed other products for the same client (London Brand Management). I’ll let the video do the talking.
Room Comment – Feedback Management Tool For Hotels from London Brand Management Ltd. on Vimeo.
Here’s a few brief bullet points about why you need a long term relationship with someone with digital expertise :
Constant Connections
Only someone embedded in the digital scene will have the latest info on partnerships for your brand which are outside your vertical (eg everything from payment technologies to data mining).
Up to date techniques
Best practice in […]