Everyone likes a bargain – but some are prepared to go further than others. People have a sliding moral scale. Few will smash-and-grab at a jewellery store, but if an insurance firm accidentally paid us twice for a watch stolen out of a gym locker, many of us may overlook the bonus. Sadly for digital entrepreneurs, the […]
In my youth, it was a common sight to find men’s phone numbers scrawled into the walls of public toilets, often accompanied by indecent proposals. Many of these were probably written by lads pranking their straight friends, but a significant proportion must have been serious attempts to reach out to gay men in the area.
So […]
Here’s a list of cool growth-hacking tools. I’ve not used them all myself, but I’ve had strong recommendations on each of them.
Formisimo.com – Ever given up on an online form because it’s such a hassle? You’ve felt the pain Formisimo is trying to fix. They work out what is and isn’t working on your forms, […]
One of the tests I frequently use with startups is the “bus stop test”. This is a good way of removing confusing drivel from your pitches, which prevents people understanding your proposition. Far too many decks I see are full of jargon, long sentences and obscure words. Resorting to pompous or technical language is often […]
Whatever marketing you’re doing, there’s a common trap you risk falling into. At the start, it seems so simple. Spend a few quid, acquire a few users. One simple division sum and – Hey Presto! You have your cost-per-acquisition. But sadly, it’s really not that simple. When campaigns scale, it’s very common to see significant […]