Many businesses rely on hype and unreliable free methods to promote and sell their products and services. Don’t get sucked in to this trap. The boring rainy Tuesday test is a critical test, which all businesses should be able to pass. It’s all about how you acquire new customers – even on a bad day.
You […]
Many entrepreneurs wonder when’s the right time is to start raising money. There are two simple answers worth considering:
The first, rather glib answer is that if you’re asking the question, then it’s probably too early. Generally speaking if you *can* avoid raising and continue, then you should. You will almost always get a better valuation of your […]
If you speak to many investors about what’s important, a common response is ‘team’. It’s all about teams, apparently. At best, this is a half-truth – and here’s why.
At early stage, most investors are shooting in a dark room. They can take a guess at what might work, but that only gets them so far. […]
It’s not what you do that counts, it’s what customers think you do. If you’ve seen the Wizard of Oz, you’ll likely remember the bit where the Wizard’s curtain is pulled back to reveal the fact he’s doing everything manually. The impression created is, however, totally different.
Startups can learn a lot from this approach. It’s […]
Over the years, I’ve seen many startups with a case of Roadmapitis. This can be deadly, if not treated in time. Patients usually present with some of the following symptoms:
A delusional belief that the tasks on their roadmap are a valid plan for the firm.
Fuzzy eyesight, which stops them reading between the lines of customer […]