Many businesses rely on hype and unreliable free methods to promote and sell their products and services. Don’t get sucked in to this trap. The boring rainy Tuesday test is a critical test, which all businesses should be able to pass. It’s all about how you acquire new customers – even on a bad day.… Continue reading The boring rainy Tuesday test
Author: Andrew
When should you start raising money?
Many entrepreneurs wonder when’s the right time is to start raising money. There are two simple answers worth considering: The first, rather glib answer is that if you’re asking the question, then it’s probably too early. Generally speaking if you *can* avoid raising and continue, then you should. You will almost always get a better valuation of… Continue reading When should you start raising money?
‘Team’ doesn’t matter. Here’s what does.
If you speak to many investors about what’s important, a common response is ‘team’. It’s all about teams, apparently. At best, this is a half-truth – and here’s why. At early stage, most investors are shooting in a dark room. They can take a guess at what might work, but that only gets them so… Continue reading ‘Team’ doesn’t matter. Here’s what does.
What the Wizard of Oz taught me about the Minimum Viable Product
It’s not what you do that counts, it’s what customers think you do. If you’ve seen the Wizard of Oz, you’ll likely remember the bit where the Wizard’s curtain is pulled back to reveal the fact he’s doing everything manually. The impression created is, however, totally different. Startups can learn a lot from this approach.… Continue reading What the Wizard of Oz taught me about the Minimum Viable Product
Roadmapitis – the virulent disease that could kill your startup
Over the years, I’ve seen many startups with a case of Roadmapitis. This can be deadly, if not treated in time. Patients usually present with some of the following symptoms: A delusional belief that the tasks on their roadmap are a valid plan for the firm. Fuzzy eyesight, which stops them reading between the lines… Continue reading Roadmapitis – the virulent disease that could kill your startup